A citable snapshot of the latest full-year gold jewelry figures, from global demand to U.S. spending.
Last updated September 9, 2026. Latest data covers January 1 through December 31, 2025.
Gold jewelry remained a meaningful category in 2025, even as record metal prices changed how much consumers purchased. These figures are selected for writers, planners, and jewelry shoppers who need a clear, source-backed view of the market.
The World Gold Council reported this as a five-year low, down 18% from 2024 as record prices constrained the amount of gold consumers could buy.
Source: World Gold Council, Gold Demand Trends: Jewellery, full year 2025Even as volume declined, the value of global gold jewelry demand rose 18% year over year to a record high.
Source: World Gold Council, Gold Demand Trends: Jewellery, full year 2025U.S. spending rose 28% from 2024, while consumers bought less gold by weight as prices increased.
Source: World Gold Council, Gold Demand Trends: Jewellery, full year 2025The annual average was 44% higher than 2024. The World Gold Council recorded 53 all-time highs during the year.
Source: World Gold Council, Gold Demand Trends, full year 2025Total demand passed 5,000 tonnes for the first time, reaching an estimated value of $555 billion.
Source: World Gold Council, Gold Demand Trends, full year 2025The 2025 figures show a clear split: people spent more on gold jewelry while purchasing less of it by weight. That makes material choice, chain weight, and fit feel more important at the individual purchase level.
For a permanent-jewelry studio, the useful takeaway is not that one metal is right for everyone. It is that a well-considered piece needs to suit the wearer’s budget, preferred color, everyday routine, and the details they want to keep close.
Explore Elise Privé collectionsEvery statistic above comes from the World Gold Council’s full-year 2025 Gold Demand Trends reporting. The figures cover the calendar year ending December 31, 2025. This page summarizes the published data and links to the relevant report section beside each statistic.
Elise Privé. “Gold Jewelry Statistics: 2025 Demand, Spending & Trends.” Updated September 9, 2026.
https://eliseprive.com/gold-jewelry-statistics